■Services
Two sprint types.
One question each.
Sprint Type 1 answers why. Sprint Type 2 answers whether. Pick the one that matches your current decision gap.
■Sprint Type 1
Customer Evidence Sprint
One-on-one interviews with real customers or target prospects. We recruit them, script the sessions, conduct every interview, and synthesise the findings. You show up on Day 0 and Day 21.
What makes this different
Most PM-run research synthesises toward the hypothesis already held. Our synthesis is designed to challenge assumptions, not confirm them.
When to use it
- —Pre-launch feature validation
- —Post-launch retention diagnosis
- —AI roadmap assumption audit
- —GTM positioning test
- —Expansion market read
What it answers
Why. Motivations, unmet needs, mental models, objections, and the language customers use to describe their own problems.
What it doesn't answer
Whether users can operate the thing you built (that's Type 2). Statistically significant patterns across large populations (refer to a quant firm).
■Sprint Type 2
Usability Testing Sprint
Moderated task-based sessions. Participants attempt real actions in your live product or prototype while we observe. No leading questions — pure observation of where they hesitate, misclick, or stop.
Prerequisite
Client must have a prototype, staging environment, or live product to test. Not available for pre-build validation.
When to use it
Client has a working prototype or live product. The question is can users actually do the thing we designed? Especially valuable for AI features — surfaces exactly where users lose trust in AI output, where explainability breaks down, where they freeze.
Format options
Moderated
Researcher in session, probing with 'what were you expecting there?' Default for complex AI interactions.
Unmoderated
Remote async via Maze or Lyssna. Better for simpler task flows. Reviewed post-session.
What it answers
Whether.Task completion rates, failure points, confusion moments, trust breakdowns, UX debt that interviews can't surface.
Not sure which sprint type fits?
Tell us the decision you're trying to make. We'll tell you which sprint — or whether either one is right.