AI Search Visibility — GEO / AEO
When a customer asks ChatGPT
about your industry,
are you in the answer?
Google isn't the only search engine anymore. Your customers are asking ChatGPT, Perplexity, and Gemini for recommendations — and those AI models pull answers from a completely different playbook than traditional SEO. If you're not optimised for generative search, you're invisible to the fastest-growing discovery channel in a decade.
The Shift Is Already Here
13M → 90M
AI search users projected by 2027 — skipping Google entirely
1,200%
Jump in AI-referred traffic to US retail sites (Jul 2024 – Feb 2025)
49%
Of shoppers trust the brands AI tools mention first
~30%
Conversion rate for LLM-referred traffic vs. ~5% for traditional SEO
What Is GEO/AEO?
Generative Engine Optimization (GEO) is the practice of structuring your online presence — your website, your content, your data — so that AI search engines cite you in their answers. This isn't traditional SEO. Different rules. Different ranking signals. LLMs use retrieval-augmented generation to pull answers: your content must be crawlable, topically relevant, clearly structured, and backed by authority signals. Most companies haven't started.
In this age of AI search, users prioritise convenience and speed. Their queries on answer engines are often high-intent — they're nearly ready to buy. If your brand isn't being mentioned, recommended, and positioned the way you want in these answers, you're ceding that ground to competitors who are.
Same philosophy as our process audits: we don't guess. We map your current AI search presence, identify where you're being cited and where you're not, measure how competitors are showing up, and build a structured plan to make AI search engines understand what you do and why you matter.
Standalone engagement
You don't need a process audit first. AI Search Visibility is a completely separate service. We'll tell you on the first call if it's relevant for your business.
Standalone engagement. No audit required.
What We Deliver
AI visibility audit
How you appear (or don't) in ChatGPT, Perplexity, Gemini, and AI Overviews across your key queries
Competitive citation analysis
Who AI search engines are recommending instead of you, and why they're winning
Content & structure roadmap
What to change on your site so AI models can parse and cite you — including micro content refreshes and source-worthy content with strong POV
Entity & authority strategy
Brand signals, author authority, and digital PR that make AI search engines trust your brand
Technical AEO infrastructure
Schema markup, structured data, crawlability, and technical optimisations that help LLMs retrieve and reference your content
Ongoing monitoring & reporting
Monthly tracking of AI citation performance, visibility trends, and competitive positioning
Common Questions
Questions about AI search visibility.
AI tools may not always send immediate clicks. But visibility in AI answers builds trust and awareness at the moment of highest intent. LLM-referred visitors convert at roughly 30% versus 5% for traditional search. Citations today often lead to conversions tomorrow — and the brands AI mentions first are the ones 49% of buyers trust most.
No. Everything we do supports traditional SEO best practices. Structured content, authoritative backlinks, clear entity signals, strong technical foundations — these help you rank in Google AND get cited by AI. The two strategies are complementary, not competing.
AI platforms pull information from multiple sources, prioritising well-structured, authoritative, and frequently referenced data. If your content isn't optimised for how LLMs retrieve and evaluate sources — crawlability, topical relevance, clear structure, authority signals — you simply won't appear. That's what our audit identifies and our roadmap fixes.
Your processes won't document themselves.
Every week you wait, the gap between how your company actually runs and how you think it runs gets wider. Tribal knowledge leaves when people leave. Workarounds become permanent. And the AI tools you eventually buy will automate the wrong things. One audit gives you clarity you've never had. Start there.
30 minutes. We'll tell you if we can help — and if we can't, we'll tell you that too.