■Industries
Regulated industries.
Real stakes.
The cost of shipping wrong in fintech, insurtech, digital health, and legaltech isn't a re-released feature. It's compliance exposure, brand damage, and lost trust. That's why we only work in these four.
■FINTECH
Where compliance and AI features collide.
AI-native fintech teams are shipping features — onboarding flows, credit decisioning interfaces, fraud alert UX — where a wrong design assumption doesn't just frustrate a user. It triggers regulatory review. Customer evidence is the difference between a feature that holds up and one that gets rolled back after launch.
Credential
Team background: MBB fintech practice · A2A payments · Agri-fintech GTM
■INSURTECH
Same risk profile as fintech. Fewer research vendors who understand it.
Underwriting logic, claims workflows, and AI-driven coverage recommendations are high-stakes decisions wrapped in consumer-facing UX. Insurtech product teams carry the same compliance exposure as fintech — but have thinner access to specialist research partners who understand both the product and the regulatory context.
Credential
Team background: Deep fintech credibility transfers directly — same buyer persona, same risk profile
■DIGITAL HEALTH
HIPAA-adjacent stakes. AI features that can't afford to be wrong.
Clinical workflow tools, patient-facing AI features, and care coordination products sit at the intersection of user experience and regulatory exposure. The personas are hard to recruit — clinicians, care managers, and health system operators don't show up on generic panels. And synthetic AI research doesn't just produce bad UX — in healthcare, it produces liability.
Credential
Team background: Boutique healthcare market intelligence practice — real sector credibility
■LEGALTECH
Early market. Thin research competition. Malpractice exposure creates urgency.
AI-assisted legal research tools, contract review platforms, and client-intake products are being adopted by lawyers and legal ops teams with low tolerance for UX errors and high exposure if AI outputs are miscommunicated. Most legaltech teams have never run a structured customer evidence sprint. The upside is significant for teams willing to move first.
Credential
Positioning: First-mover advantage — research infrastructure is thin in this vertical
We say no to: pre-seed teams without a product to validate · generic SaaS without regulated complexity · agencies asking us to white-label · research framed as marketing
"Scarcity is how we go deep. Saying no is how we protect the work."
Recognise your industry?
Apply for the next research cohort. Two partner slots per quarter.