The Methodology

A sprint is a system,
not a service.

Every deliverable, deadline, and decision is pre-defined before Day 0. There is no scope creep because there is no ambiguity.

The 14-Day Timeline

What happens, and when.

Day 0

Kickoff

Screener designed. Interview guide locked. Recruitment brief sent. You approve the screener — that's your only input today. No calls scheduled, no decks to review.

ScreenerInterview guideRecruit brief

Days 1–4

Recruit + Script Lock

LinkedIn outreach begins. Panel backstop activated if needed. You review and approve the final interview guide. No surprises on Day 5 — every session is locked before it starts.

Participant shortlistFinal guide

Days 5–15

Interviews

Deep 1:1 sessions, 45–60 minutes each. Moderated. No video clips shared. Transcripts generated. You are not in the room — your presence biases the session. We handle everything.

TranscriptsSession notes

Days 16–19

Synthesis

Thematic analysis against the research questions. Patterns surfaced. Assumptions challenged. Evidence separated from noise. This is where the sprint earns its fee.

Synthesis frameworkDraft report

Day 21

Readout + Handoff

Live 90-minute session with your product team. PDF report delivered. Notion workspace handed over. Not a presentation — a decision session. Evidence on the table; you decide what to do with it.

PDF reportNotion workspaceTranscripts

Ready to run one?

Apply for the next cohort. Two partner slots per quarter.

Apply for Q2 cohort